Market Research Foundations

Category: All Tutorials Author: poster on 9-10-2019, 20:17, views: 4, comments: 0

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Market Research Foundations

Market Research Foundations
MP4 | Video: AVC, 1280x720 30 fps | Audio: AAC, 48 KHz, 2 Ch | Duration: 54m 20sSkill Level: Beginner |

Genre: eLearning | Language: English
+ Subtitles | Size: 479 MB
Join market research expert Sarah Weise as she goes over some of the best marketing research techniques and how to leverage them for nearly any challenge at hand. Sarah lays the groundwork for the course by examining the role marketing research plays in making strategic decisions about your brand or product. She shows how to get to know your customers though quantitative and qualitative techniques ranging from surveys and interviews to mobile diary studies and ethnography. Learn how to clarify your research goals, how to sell your company on research, how to find the best participants, and how to present your data in succinct, meaningfformats like customer personas and journey maps. You'll walk away with the skills you need to plan your next market research study with confidence.Topics include:Defining your research approachQualitative research techniques, such as focus groupsQuantitative research techniques, including surveysArticting your research goalsSelling your company on researchEffectively presenting your findingsUsing personas and journey mapping


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Market Research Foundations
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